With over 17'000 seats in 85 screens throughout German-speaking Switzerland, KITAG CINEMAS is the country's largest cinema operator. The kitag.com website is the heart of KITAG's digital presence. Supporting online ticket purchasing and account management for Carte Bleue – KITAG's digital wallet system – the platform is an important revenue driver for the company. Curve Interactions operates and maintains kitag.com, and works closely with KITAG to implement new features, keeping the platform up-to-date in the rapidly evolving entertainment marketplace.
The award-winning kitag.com website was relaunched in 2014 and supports a range of powerful features to drive customer engagement: attractive presentation, with large movie posters and trailers; seamless online ticketing including innovative touch-based mobile seat selection and ticket delivery; a variety of on-site payment methods, including the Carte Bleue digital wallet; and newsfeed and social media integration. KITAG needed an operations partner able to handle the challenge of running a complex e-commerce platform subject to large spikes in load (hello Star Wars fans!), as well as a development partner able to keep up with their ambitious digital strategy.
After the successful website relaunch introducing a fully responsive UI, a mobile app was the next step in rounding out the KITAG digital portfolio. But a few adjustments to the platform would be needed first. Engineers from Curve worked together with KITAG IT and the hosting provider to design a new, scalable platform architecture to meet the anticipated extra load and provide extra security and redundancy. Parts of the backend were rearchitected for performance and stability, and new APIs supporting the mobile app were introduced in collaboration with KITAG's app development partner. Finally, Curve migrated the upgraded platform to the improved architecture – KITAG's successful app launch followed soon after. As KITAG looks to the innovate in the future, Curve Interactions will be there to provide operational and engineering expertise.