To improve the efficiency of their online and digital marketing activities, BMW Schweiz sought a new online agency to consolidate their significant workload. With Notch Interactive, they chose the perfect creative partner; Notch turned to Curve Interactions to provide the engineering and operations expertise needed to successfully execute the challenging array of tasks.
BMW is one of the most recognised and respected motoring marques in the world, and with a yearly volume of around 30'000 vehicles across their BMW, Mini, and BMW Motorrad brands, is one of the most important players in the Swiss automotive market. BMW Schweiz relies on Curve Interactions to provide support and maintenance for their regular online campaigns, websites for an 80-strong dealer network, and iOS event apps for 18 events per year – including the Swiss Moto and the Geneva International Motor Show.
Coordinating the marketing activities of three top brands with a jam-packed schedule is a huge challenge. Curve Interactions needed to work closely with BMW and her partner agencies to ensure smooth execution and high quality under extremely tight time constraints.
To improve communication and transparency during all stages of execution, we introduced a service desk, and applied agile practices and tools along the entire value creation chain. Our Product Owners and developers apply agile engineering best practices in their own work as well as coaching their client and agency counterparts in improving planning, specifications, and quality assurance.
Curve Interactions provides clients with a powerful combination of agile process expertise and a broad set of software development services to meet the demands of the most complex platform development and continuing maintenance scenarios. Contact us today to find out how agile practices can help improve your performance.